White box dating site

White Label Dating (whitelabeldating.com) is a company that has been set up to help entrepreneurs get a piece of the dating market.

Once you’ve signed up with them for free, they provide you with the dating software, membership database, payment processing, customer support, hosting infrastructure, tax processing and more – all to help you launch your dating site.

I guess they liked the fully managed offering that WLD provide as opposed to employing an extra person to look after it all.

If you already have a relevant community and really cant be arsed to manage a dating site, then WLD is an option and could bring in a decent income.

(“If you’re a black man who prefers to date white women, this might be a good option,” he said — presuming you can get over the object of your affection’s stated racial preferences.) It costs a month to message other members, and the site’s terms of service specifically prohibit messages that “promote racism, bigotry, [or] hatred.” “The site is not racially motivated in any way,” Russell stressed.

And yet, regardless of what Russell thinks about his site or his own intentions, there’s no denying that dating is racially motivated — and online dating, demonstrably so.

Though anyone can join Russell's site, its exclusionary title and apparent focus has irked many people on the internet. "I just believe it’s hypocrisy to say ‘one group can do this, but another can’t.'" The "groups" Russell is referring to are the primary audiences for dating websites like Black People Meet or JDate — which allow users to connect with black and Jewish singles (respectively).

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If you don’t have a community to market to, then WLD does help to create what looks like a busy site.

However, I haven’t examined every option out there so it’s worth shopping around.

As you’ll control 100% of your site, you’ll keep 100% of the revenue and can change anything you like. You’ll need to put in the work building a solid base of members but at least you’ll know that every member is a quality member that adds value.

While an early version has been online since August, the site officially launched last weekend when Russell unveiled an immediately divisive billboard southwest of Salt Lake City.

Although that billboard depicts a smiling white couple, Russell insists that anyone over 18 may join, regardless of race or ethnicity.

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